Boost Profits With The Big Game!
It’s Time for the Big-Game Berry Blitz
Certain foods have been enjoying the status of Big-Game-Party royalty pretty much since there was a Big Game to celebrate. There’s King Chip, Queen Dip, the Duke and Duchess of Guacamole. But with more and more shoppers opting for fresh fruits and veggies to fill their carts1, assuming kick-off conscious consumers will skip the rainbow of options in your produce section just doesn’t make sense.
That’s where Well•Pict comes in. You may already know that our proprietary berries are a huge hit with shoppers, but did you know they’re shipped the very same day they’re picked? That means up to five days of touchdown-worthy tastiness for your consumers. And that means the confidence to buy an armful of Well•Pict’s 100% recyclable clamshell packages of strawberries–enough for a houseful of football fans, plus plenty left over for post-party clean-up treats the next day.
Wondering how to help your shoppers incorporate fresh strawberries into their game-day nosh? Price-driven promotions not only help money-conscious party planners get football fortifications at a great price, they help ensure Well•Pict’s all-star berries get out your door and into theirs with peak freshness intact.
A perfectly ripe strawberry is delicious unadorned, but the Big Game is a big opportunity for culinary creativity. Displaying your Well•Pict strawberries next to packages of both white and milk chocolate chips combined with simple, helpful signage can guide consumers toward this incredibly awesome, incredibly easy-to-make game-day snack from Like Mother, Like Daughter.
Well•Pict products are coddled from blossom to berry, so it only makes sense their storage and display should reflect their luxurious upbringing! To learn more about proper storage and handling, as well as easy tips and tricks, visit the virtual Well•Pict Berry Academy.
167% of surveyed shoppers said they bought more fresh produce in 2019 than the previous year: 2019 Fresh Trends survey, The Packer magazine.