Looking for Millennial’s and Gen Z? Think Sustainability.
Did you know that just about 4 out of every 10 consumers seek out brands that are environmentally conscious?¹ That’s a lot of shoppers. But if you’re trying to court consumers in the 18 to 39 age range, sustainability is truly the name of the game. According to the same 2020 Fresh Trends survey cited above, 50% of these particular shoppers seek out companies that are environmentally aware. That’s right, half. Parents also keep sustainability top of mind: 45% of consumers with children favor environmentally conscious companies.2
How to corner these all-important demographics? Promote the brands that keep sustainability front and center and top of mind–brands like Well•Pict Berries. In addition to 100% recyclable clamshell packages (that are 70% recycled drinking bottles), half of the power used in Well•Pict’s manufacturing process comes straight from the sun!
Well•Pict is also a partner in the Berry Sustainable initiative, an exciting program that entails berry growers and producers taking actionable steps to lessen the environmental impact of strawberry farming and production. Keep an eye on our blog next month for more information on Berry Sustainable!
Let your younger shoppers and shoppers with kids know that when it comes to buying berries, not all brands are created equal. Some are satisfied with the status quo and aren’t looking to prioritize keeping our planet happy and healthy, and others, well, others are like Well•Pict Berries.