Marketing Makes a Difference.
We didn't build a strong brand by mistake. Well-Pict has built a strong consumer image with a combination of marketing efforts. For example, the majority of our berries are sold in convenient consumer packages. But these packages aren't just easy to handle. They attractively display the berries. They provide better product protection. And they extended the shelf life of the berries. We also use advertising in key markets to support specific programs and to help maintain demand through the year.

Merchandising Makes a Difference.
In addition to our bold, recognizable package graphics, we offer a diverse range of merchandising support to assist in-store berry sales. These tools include Well-Pict informational brochures and point-of-sale materials from the California Strawberry Commission.

Partnership Makes a Difference.
Our sales team has a reputation for building lasting relationships with top retailers from coast to coast. The relationships are founded on the idea that each customer has different needs and requirements. Our job is to recognize those individual needs and to fulfill them by consistently delivering quality berries and quality service. We can supply you with the latest crop information, help plan your promotions, and make sure you receive a steady supply of berries throughout the year.

Reputation Makes a Difference.
Well-Pict and its berries are known around the world and are viewed as the standard for premium-quality berries. Our customers, international and domestic alike, appreciate our commitment to quality, our consistent supply, and the value we put on servicing their specific needs.

Well-Pict European www.wellpict-european.com

Fresh Pac International www.freshpac.com