Year-round goodness. Since 1969, Well•Pict Berries has been supplying premium, proprietary variety strawberries and raspberries all year round. As our network of growers increase in number and available varieties, so does the commitment to continually develop and bring to market the best tasting berries. By rotating between strategically-selected growing areas, Well•Pict Berries can assure availability in various markets and in any season. By choosing the proper region and determining the most advantageous planting times, we have been able to completely fill in the “winter supply gap” when top berries can be hard to find. Picked at only the perfect time from each area, our berries are at their peak for delicious flavor and rich color wherever they’re harvested.
Florida is the winter strawberry capital of the world, so it was only natural for Well•Pict to partner with growers in these areas to the Sunshine State. Markets in the East, which were accustomed to only seeing berries in Summer months, have been thrilled to find ripe strawberries in stores in winter. And retailers and shoppers alike were pleased to have a new source for more local crops.
Wimauma – December through April