For over 50 years, Well•Pict has worked toward one ambitious goal: to create the world’s best berry. With each passing season, we strive to continue that goal and the proof is in the fruits of our labor. Using tried and true cross-pollination techniques as mother nature intended, our berries are bred for superior flavor, size and color. The result is a product that is bigger, redder, juicier and sweeter. Our berries not only have superior taste, they are the perfect addition to retail shelves and merchandising displays. While we believe that we have achieved our goal of creating the world’s best berries, we will always continue to aim on improving our quality, efficiency, and customer service. We hold ourselves to high standards so that our retail partners and customers can expect a consistent high-quality product every time they see the Well•Pict name. To all of the berry lovers out there, we will always continue to work to be the brand you trust for all of the Valentine Days, birthdays, weddings and all of the other special occasions that berries make that much sweeter.
Half a century of Premium, Proprietary Berries
True Berry Taste ®
While we know our superior size, shape, and color might make a customer reach for a clamshell of Well•Pict berries the first time around, we are certain our excellent taste is what keeps people coming back. Our berries are premium, proprietary, and patented, which means we have invested lots of time and resources into making sure anything branded with the Well•Pict name is handled with care, comprised of only the highest possible quality, and completely inimitable. We understand that it is easier to keep a customer rather than making a new one, but we are confident the taste of our berries can do both.
Strawberry Fun Facts!
Eight strawberries contain more Vitamin C than a medium-sized orange. Strawberries are also packed with high levels of potassium, fiber, manganese, and antioxidants.
Studies consistently show strawberries as the favorite fruit of children ages 6-17.
A single 12-ounce serving of strawberries is under 100 calories.
Strawberry seeds are greatly beneficial for skin care. They can help fight acne, tighten pores, and reduce swelling around the eyes, among other things.
A Berry for All Seasons
Well•Pict strawberries and raspberries are now offered year-round and worldwide. This wide range of availability makes perfect sense for fruit that pairs well with both sweet and savory foods, summer and winter staples, and cuisines from all over the world. Whether you’re making a raspberry gazpacho in Spain on a warm summer day, or baking strawberry Christmas brownies in Connecticut, Well•Pict can help ensure you don’t have to compromise flavor because of where you live or what time of year it is.
Well•Pict’s Place in The World
Well•Pict started on a handshake back in 1969. Back then, we believed a handshake meant a promise to deliver. We still believe that. Even though we have grown from a small farm in Watsonville, CA to an internationally acclaimed brand, our core values have not changed. We respect and value all of our partners, our employees, our retailers, and our loyal customers, as well as the good earth that helped us create the world’s best berry in the first place. We know that without the people we interact with every day, without the feedback from retailers and partners who depend on our consistency, and without the sun-kissed soil and fog-blanketed temperatures of our beautiful strawberry and raspberry fields, we would not be where we are. The success of over fifty years of flavor does not happen overnight, and it certainly does not continue without a lot of valuable helping hands.