In 1969, founder Tim Miyasaka started Well•Pict Berries determined of owning a company that would one day create the world’s most perfect berry. 50 years later, Tim’s determination has paid off. He formed Well•Pict utilizing the most experienced independent growers and professional marketing and sales professionals he could find. These individuals worked together, through proven cross pollination techniques, over many years to develop varieties of strawberries and raspberries that are bigger, redder, juicier, and sweeter than a typical berry. Did they reach Miyasaka’s original goal of creating the world’s most perfect berry? We believe so, and we invite you to try for yourself. It usually takes just one taste of a Well•Pict berry for people to become lifelong fans.