Attracting and Keeping a New Generation of Lifetime Consumers
The world is constantly evolving and along with fashion trends and technology, the way people eat is under reform as well. The meals your Gen X parents prepared are not lifelong traditions Generation Z are likely to uphold in the 21stcentury.
Generation Z applies to those born after 1995 and they are an incredibly pliable group to market to- if you can engage them quickly. They span from living at home to starting their first jobs and when it comes to meals they lean towards things that are cheap, fast, and easy to allow them time to manage their ever-changing interests.
Their access to the world through social media has molded them into a progressive and diverse group so even though this generation wants things to be quick and easy, they are also adhering to new standards set in play by Millennials. They are drawn towards sustainable practices and environmentally friendly shopping options. There are more vegetarians and vegans in this group than any other and the numbers keep growing. If you want to draw in and keep their business you have to let them know you’re on the same page.
- Focus on sustainability and social responsibility – Well•Pict Berries are GMO-free and come in recycled packaging.
- Make sure you’ve maintained the Cold Chain- It could take as little as one spoiled basket that moves your new customer along to the next store. Keep them fresh and ready!
- Create colorful and captivating displays with an exotic twist. Generation Z wants to try new things.
For more information and ideas to keep your berries moving, join our Well•Pict Berry Academy and we’ll keep you “up to date”.