Berried, Not Buried!

Peaches, nectarines, watermelons, strawberries, raspberries: when people think summer, very specific fruit comes to mind. And, unfortunately, on the flip side, when people think fall and winter, those fruits tend to fade from memory—folks tend to assume they’re simply unavailable. Well, in the case of Well•Pict Berries strawberries and raspberries, that’s just not so. Keep Well•Pict Berries’ delicious year-round treats top of mind by making sure they’re front and center in your produce department—you want those 100% recyclable clamshells “berried,” not buried!

Well●Pict is able to offer their strawberries and raspberries every single month of the year and their organic strawberries at nearly that availability due to their strategic use of their growing regions. Markets that are accustomed to ripe, gorgeous strawberries only in summer months find themselves with rich and delicious berries in the dead of winter. And these aren’t simply “pretty good for winter” berries, these beauties hold their own against their warm-weather counterparts every time. Well●Pict Berries is able to work this seasonal magic due to their extensive network of growers covering Northern California, Southern California, and Florida.

Of course, the ins and outs of Well●Pict’s exclusive growing process aren’t common knowledge to the average consumer. It can be helpful to let customers know not only that Well●Pict’s delicious berries are available year-round, but how and why they’re available year-round. You can learn more about our growing process and regions on our newly designed website. And our digital retail kit has marketing materials for every member of your produce department—it has everything you need to give your customers background on Well●Pict’s premium, proprietary berries. You’ll find helpful templates for social media posts as well as recipe ideas and order forms for free, high-quality store displays.