We were about to say “over,” but then we remembered this is Well•Pict Berries berry season we’re talking about—and Well•Pict Berries berries are always in season. Always. Year-round strawberries and raspberries mean not only year-round deliciousness for your shoppers, but year-round berry displays as well. Keep shoppers engaged and informed by creating topical, seasonal displays that are as fresh as the berries you’re, well…displaying!

A great place to start is our Digital Retail Kit. Inside, you’ll find ideas and inspo for every member of your team—from social media to merchandising! It’s also got images and recipes for many major holidays, from Mother’s Day to Halloween to Christmas and New Year’s! Champagne mojitos, anyone? Displaying our strawberries and raspberries alongside your other fall and winter fruit can remind shoppers that they don’t have to stop incorporating fresh berries into their meals just because swimsuits and floaties have been folded up and put away for the year. Images or models of Thanksgiving cornucopias with strawberries and raspberries nestled alongside grapes, oranges, and apples can go a long way toward reminding someone casually browsing the produce aisle that fresh berries are as at home on the holiday table as they are on the picnic table!

So, keep the humble fresh berry in mind when planning your holiday displays from now through New Year’s. And if you’re looking for year-round recipes to share on social media or in your store, well, we’ve got a page for that!

IMAGE: Well•Pict Raspberries Champagne Mojitos