BRIGHT AND BEAUTIFUL PRODUCE DEPARTMENTS
It’s getting to be that time of year where fruits are at their fruitiest and veggies are at their veggiest. Everything is vibrant and rainbow hued and lush. And you want to make sure the aesthetics of your produce department are up to the task of highlighting the bounty spring has to offer. What does your signage look like right now? Is your messaging appropriately zingy or a little blah? This is the time of year for bubbly brunches (and brunches with bubbly), backyard gatherings, and outdoor adventures with friends. Berries are a natural fit for all of the above, and you want to make sure your displays are evoking a feeling of the sunny joy of the seasons ahead.
When considering zhushing up displays, it can be fun and helpful to look outside the grocery retail industry. Department store window displays can provide great inspiration for creative ways to make your produce section stand out.
Image courtesy of Abound
Nothing screams spring and abundance like florals, and oversized paper flowers like the ones above look beautiful attached to stands, carts, and shelving, or suspended overhead by twine, sparkly string, or transparent vinyl cording. Mason jars may be something your store already keeps around for practical purposes—a few sprigs of pussy willow or two or three air plants and you’ve got yourself a display that brings the outside indoors. And while natural displays are a, well, natural for highlighting the season, any theme that lends itself to vivid, fun colors can work beautifully.
Image courtesy of Lightspeed
Paints, crayons, pencils, and other color-themed art tools are a great jumping off point for considering easy ways to get your produce department appropriately gussied up. A google search of spring colors yields a bounty of palettes and combinations that will instantly brighten your walls and shelves and help your products stand out. And don’t forget the treasure trove that is Pinterest: Type “spring grocery displays” into the search bar and enjoy the brilliant and bright rabbit hole you will most assuredly descend into.
(Psst! Have you checked out our Digital Retail Kit yet? It’s full of helpful tips and tricks for highlighting all our amazing Well•Pict Berries products.)