Help Make it a Mom-umental Mother’s Day
As we enter into late spring, it’s difficult to stop your thoughts from turning to crisp and juicy, ruby red strawberries. And by strawberries we mean, it goes without saying, premium, proprietary Well•Pict Berries strawberries. Fresh berries are a versatile staple that are a special treat unadorned, but can also be downright elegant and befitting an important celebration with only a few tweaks required.
There is no doubt we find ourselves in a topsy-turvy situation, and the world looks quite a bit different than it did last May. However, now more than ever, people are craving the stability and comfort that tradition can bring. And just because your shoppers may not be able to have Mom in the seat of honor at the dinner table doesn’t mean that a special, meaningful celebration is out of reach.
Fresh fruit, including and especially fresh berries, are an even more popular grocery-list item than usual due to, not only their versatility, but the fact that they can be frozen and used later for smoothies, sorbets, baked goods, and more. And this spring is expected to provide a bumper crop of the juicy, bright strawberries that signal the beginning of warm weather, blue skies, and lazy weekends in the backyard.¹
Encourage your shoppers to consider a virtual Mother’s Day celebration with recipes that families can make together, even though they are apart. Treats like homemade whipped cream (to dollop on fresh strawberries, of course) and even fancy, brunch-y cocktails are easy to make while chatting and laughing over video, but unique enough to signal a special celebration.
Consider displaying some of the ingredients for the suggested recipes below alongside your Well•Pict berries. Fun signage suggesting a virtual cook-along to celebrate mom will help your shoppers think outside the in-person box and get creative with a new type of celebration.
Well•Pict Raspberries Champagne Mojitos