Incorporating Health Trends Into Your Sales Strategy
Diets and wellness fads will come and go, but certain truths remain constant.
Berries are loaded with antioxidants and nutrients, they’re high in fiber, help fight and are good for your skin. On top of that, they may protect against cancer and fight off diabetes.
For these reasons, even as diet, beauty, and wellness trends change, berries will always be an item you can market as a smart purchasing choice. Sometimes you gotta shift the way you sell them to attract people trying out new lifestyle changes, though.
Research trends show the following diets rising in popularity (or remaining popular) for the year 2020:
1) Plant-Based Diets
3) Intermittent Fasting
4) The MIND (Mediterranean-DASH Intervention for Neurodegenerative Delay) Diet
It’s no surprise to us that berries work as a healthy feature of literally all of these trends! (Sorry meat and cheese, but the same can’t be said for you. ?)
To maximize your retail potential, offer recipes or cross-promotions that feature elements of one or more of these diets, and guide your customers to eating healthier. Through trial and error, you can actually track what types of diets are most popular among your clientele.
As examples, you could display rice noodles, soy sauce, and spring roll wrappers near your berry display to feature our Well•Pict Berries and Veggies Spring Roll recipe. It’s a healthy and nutritious main entrée suitable for three of the above four diet lifestyles. (Also, kids like them and can help make them, which is a whole other bonus attribute!)
For Keto eaters, one of many recipes on our site worth promoting is our Raspberry Salmon Cakes. They’re made with almond flour, so they’re packed with healthy protein. We recommend displaying avocado oil mayo, almond flour, limes, and loads of spices around Well•Pict raspberries to encourage shoppers to try out this delicious dish. If printing out recipe ideas isn’t your thing, you could direct shoppers to your social media platforms or company website and share such info there. You can also never go wrong with in store samples.
And speaking of samples:
Lots of articles focused on predicting 2020 trends suggest that more and more people will work to embrace the simple concept of drinking plenty of water to feel all of the many health benefits that come with staying hydrated. As more and more folks carry Hydroflasks and other reusable water bottles to meet this goal, adding a berry-flavored water station in your store could be a great way to help them meet their hydration goal while subtly remind them how awesome water tastes when it’s given a little flavor boost. Our favorite flavor combinations are raspberry with mint and strawberries with lime, but the possibilities are endless!
Sparkling water is also incredibly popular these days, as Americans work to consume less sugar. And, unless you’ve been living under a rock, you might notice that canned wine seltzers are also so hot right now. These beverages are other amazing cross-promotional options for your produce aisles. Buyers who see bubbly drinks next to fruity berries can’t help but think, “ahhhhh, refreshing!”
(IMAGE: Get Inspired Everyday)
Outside of healthy eating, the rise in popularity of self-made beauty stars on Instagram and Youtube have heavily influenced daily skin care regimes in America. Berries have always been widely used throughout the cosmetic and wellness industries, which makes sense to us since we know they’re loaded with vitamin C and other acids that can help protect skin from acne, oil, dryness, and more. As young folks are simultaneously motivated to take care of their skin, the earth, AND their pocketbooks, lots of people are turning back to homemade remedies for beauty care.
And guess what?
Mashed strawberries are an incredibly effective ingredient in homemade beauty masks, and whether simple 2-ingredient masks or more complex recipes, most all of the items for such projects can be found in grocery store aisles. Since berries aren’t just for eating, why not direct your customers to ways to use them for other things? The following recipes could be written on a white board, handed out on printed paper, or even advertised in a image by a willing employee on your store’s Instagram page.
Here are two sample mask recipes that only take two ingredients to make:
1) 2-3 mashed berries with 1 teaspoon of lemon juice.
Lemon juice works as a natural astringent and helps fade scarring and spotting, while the alpha hydroxyl acids in berries balances oil production. This mask is great for keeping pimples and blackheads at bay.
2) 2-3 mashed berries with 1 teaspoon of natural, raw honey.
Honey works well as a moisturizer, skin brightener and lightener. It has antibacterial properties that help destroy germs, too.
– Mash berries with the back of a fork
– Incorporate the strawberry leaves, as the coarse texture helps with exfoliation. – – Use only raw honey (as processed honey can irritate skin)
– CBD oil (and CBD honey, for that matter) is growing widely in popularity because of its great many healing properties. Consider incorporating CBD cream, oil, or honey into your cross-marketing efforts if it is something you sell in your store.
The bottom line is this: you might have to make slight adjustments here and there to make sure your customers know you’ve done the research to know what is driving their purchasing decisions. That being said, Well•Pict Berries and other well-made premium fruit will always sell well, with or without fanfare, because such items will always deliver on taste, quality, and health benefits.
We’re classic, no matter what is “cool”.