It’s a Bumper Berry Bonanza!
We’re here to warn you: in the coming months, your customers are going to be seeing red.
Why? No, they won’t be angry they can’t find the latest juicy gossip mag in the checkout line. They’re going to be marveling at the exquisite strawberries brightening the front of your store.
According to a recent post on The Packer blog, gorgeous late-January weather in Southern California created the perfect conditions for record levels of production.¹ That means you’ll want to make sure this bounty of ruby beauties has ample space to wow visitors to your produce section.
Well•Pict Berries has been harvesting strawberries in Oxnard since late January of this year, and the numbers are moving in only one direction: up. According to Well•Pict Director of Marketing Jim Grabowski, not only is the volume of berries steadily increasing, but size, color, and flavor are all “excellent.” ²
The upcoming Easter holiday season is a natural time to promote fresh, springtime fruit, but why stop there? Start giving Well•Pict strawberries front-and-center status now and remind shoppers why they just can’t wait for the warm, sunny season that’s on its way. This is also a great time for samples–give your customers a literal taste of what’s to come.
Need a quick refresher on what sets Well•Pict’s proprietary strawberries apart from, well, every other strawberry? We think this picture will do the trick:
Come visit us (and our beautiful berries) at booth #628 for Southern Exposure 2020. The show will be at the Tampa Convention Center this coming February 27 through 29!
1The Packer blog, Feb 10, 2020.
2The Packer blog, Feb 10, 2020.
