Keeping up with the crops: October update for Well•Pict Berries

Keeping true to our year-round availability; here is a crop update heading into our fall and winter berries.

We have finished packing strawberries out of our Watsonville fields. We are still packing raspberries in Watsonville and anticipate we will begin packing raspberries out of Baja California in mid-October. Our Oxnard fall crop is in full swing, just in time for fall promotions. As the weather goes from warm to much cooler, it’s a great time for retailers to place strawberries in the front of their produce aisles; this reminds shoppers of Well•Pict Berries’ year-round availability.

Make sure you have plenty of Well•Pict 100% recyclable clamshell packages in stock and ready to go. Your customers may not have expected to have strawberries on their holiday table, but what a sweet surprise it will be to see them displayed in your store alongside the oranges and pomegranates! To get more information about our growing regions (as well as tips and tools for each member of your produce department), be sure to download our free Well•Pict Berries Digital Retailer Kit!

And be sure to join us at the upcoming IFPA Global Produce & Floral Show, October 28th and 29th. We’ll be in booth #1959, and we’d love it if you’d pop over and say hello! Need even more of an incentive than our smiling faces? Well, we’ll be serving up a delicious Well•Pict Berries strawberry shrimp ceviche! We can’t wait to see you there.