We caught up with Well•Pict Berries Director of Marketing Jim Grabowski for a quick update on our Florida berries. Here’s what we found out…

Warm temperatures have accelerated fruit maturation and will continue to do so moving forward. There is ample supply at present and we expect this trend to continue through March. The berries are medium to large in size, full of color, and have an excellent flavor profile.

Our thanks to Jim for that great update. Looks like we’re poised for another busy strawberry season full of sweet, bright berries. With all the berry-friendly holidays on the horizon (Easter! Mother’s Day!), you’ll want to make sure you have plenty of Well•Pict Berries 100% recyclable clamshell packages in stock. To get more information about our growing regions (as well as tips and tools for each member of your produce department), be sure to download our free Well•Pict Berries Digital Retailer Kit!