Mary, Mary, how does your (berry) garden grow?
There are several obvious reasons why a 100% recyclable clamshell package of Well•Pict Berries strawberries is irresistible. They’re absolutely beautiful on the shelf—red, bright, and luscious. And then, once you get them home and have your first bite, you know you’re never going back; it’s Well•Pict or nothing. We’ve all been there.
What you may not know is the amount of “behind-the-scenes” work that goes into a Well•Pict berry and, in addition, how delicate the overall growth cycle of a strawberry can be. Since the founding by Tim Miyasaka nearly fifty years ago, Well•Pict Berries has worked with dedicated growers to utilize proven cross-pollination techniques to naturally develop superior, proprietary berries (both organic and conventional) exclusive to Well•Pict and Well•Pict alone. And to create just one of these delicious varieties requires between eight to ten years of hard work and an investment of millions of dollars. This time and financial investment method is certainly not the one all companies use, but Well•Pict Berries will never put its name on anything less.
And consider the fact that even the basic life cycle of any strawberry is somewhat complicated. It all starts with a humble seed. Once the seed germinates, it will produce a little sprout, which will form a seedling that eventually grows into a plant. The plant produces a bud which becomes a flower (this is where, in the case of a Well•Pict Berries strawberry, the strategic cross-pollination comes in). The flowers will produce tiny green berries which, approximately eight weeks later, will ripen into the lovely deep red, heart-shaped strawberry we all know and love.
So, the next time you bite into a succulent, close-your-eyes-it’s-so-good Well•Pict Berries strawberry, remember that the perfect ripeness, aroma, and ruby hue you’re enjoying was the product of a lot of hard work, care, and—yep, you guessed it—love.
Image: Well•Pict Berries strawberry plants being cared for and studied