New, Now, and What’s in Store
So… fall is officially upon us, and winter is hot on its heels. That means the end of strawberry season, right? Wrong. It’s important to let your shoppers know that Well•Pict Berries strawberries are available year round. In many regions, the expectation is that produce shelves will either be a barren berryless wasteland or home to a few sad packages of pale, hard strawberry approximations. Our digital retail kit has helpful tips and tools to both promote Well•Pict’s ripe and gorgeous winter berries to your customers as well as educate your team on why Well•Pict is able to offer these beauties all year long.
In a nutshell (strawberry seed?), Well•Pict is able to offer their strawberries and raspberries every single month of the year and their organic strawberries at nearly that availability due to their strategic use of growing regions. Florida is the winter strawberry capital of the world, so it’s only natural that Well•Pict partners with growers in the Sunshine State. Well•Pict looks to Florida to supply berries from around Thanksgiving through approximately the middle of March.
And we don’t want to forget our beautiful pink-hued and delicious raspberries, of course. While Well•Pict is currently working to grow their year-round program to be able to reach a larger base of consumers, they are already able to offer raspberries at certain points throughout winter. And just like their strawberries, Well•Pict’s raspberries have the True Berry Taste™ the company is known for.
Interested in some delicious recipes that have been shown to help move berries in the winter months? Look no further than the very next line down!
Well•pict Strawberry & Raspberry Salsa