New year, new…ways to move those berries!
“New year, new you”…we’re about to hear that…a lot. But, let’s face it, the beginning of each new year does present numerous creative and effective marketing opportunities, especially when it comes to products that support a healthy lifestyle. And what supports a healthy lifestyle more than fresh produce? And what fresh produce is more appealing than bright, beautiful berries? Really, it’s a no-brainer.
Despite compelling scientific and anecdotal evidence that suggests the opposite would be more effective, people tend to prioritize establishing fitness routines as opposed to overhauling an unhealthy diet when trying to lose weight or improve their health. Perhaps a resolution that begins with a fancy new pair of running shoes is a bit more appealing than one that starts with kale. However, with a bit of creativity, it’s as simple to tie your produce marketing to shoppers’ fitness ambitions as it is to lace up a new pair of kicks!
When promoting your Well•Pict Berries bounty, encourage shoppers to keep a few extra 100% recyclable clamshells on hand by sharing post-workout berry recipes both in store and on your social media platforms. While most people know strawberries and raspberries are part of a healthy diet, they may not know that these beauties also contain specific phytonutrients that aid the body’s ability to reduce inflammation and muscle pain following a rigorous workout. With everyone sure to be in a fitness frame of mind at least through March (okay, maybe February), any food that has properties beneficial to athletic performance should be promoted as such! And strawberries and raspberries couldn’t fit the bill more. Here are a few post-workout berry recipe ideas to share with your customers.
Well•Pict Sun-razzy Herb Salad