PROS AND CONS OF WINTER BERRIES
The issue of winter strawberries makes for a tricky conundrum. Buyer appetite is definitely there, but many folks don’t expect to see berries in the colder months—and, should they come across them in the store, shoppers imagine they’re from another country, pasty and watery on the inside, or both. Add to this fickle weather and the resulting unpredictable yields, and you’ve got a recipe for uncertainty when it comes to how much real estate (and whether it’s prime or not) should be given to strawberries from December onwards.
And we’d rather talk about recipes that are a bit more delicious…like pies and shortcakes. Because, while it’s true that heavy rains and market trends can cause even the most savvy retailers to twitch a bit this time of year, it’s also true that consistent orders, solid pricing, and creative promotions can keep berry sales high, no matter the fluctuations in scheduling, yield, etc.
With their holiday-ready hue and adorable heart shape, strawberries are a perfect fit for winter cross-promotion. Pair strawberries with ready-made pie crusts, angel food cake, and whipped cream for elegant two-step desserts your shoppers can prepare for last-minute guests or holiday potlucks. Strawberries also fit surprisingly well into numerous main dishes. Our recipe page has a lot of great options; one of our favorites is this roasted strawberry chicken burger.
It’s also important to keep top of mind that no matter what the chaos of the season brings, Well•Pict Berries can always deliver on their strawberry promises. Our unique system of employing multiple growing regions allows us to rely on Florida growers to deliver to our east coast customers regardless of how the rainy season is affecting California.
Image: Well•Pict Berries Roasted Strawberry Chicken Burgers