Cold Chain Management
What is cold chain management? It’s how the berry-growing industry improves the shelf life — and sales — of berries, by keeping berries cold at all times, from field to store. For delicate, perishable fruits like strawberries and raspberries, keeping them cool is critical to having them looking their best and lasting as long as possible. Another aspect to cold chain management is making sure relative humidity is at the right level, and keeping it that way. As little as a one-hour delay in cooling can adversely affect berry quality and hasten spoilage, which is why Well•Pict Berries uses a system to cool our berries practically from the moment they’re picked. That’s how our berries have that fresh-picked look in stores, and why they have such a long life after purchase.