We’re right in the thick of berry season, so here’s a little refresher on how you can use social media to connect with your shoppers. Having a well-rounded social profile across multiple channels increases engagement through providing quick and easy grocery lists based on your products and specials as well as giving your shoppers the opportunity to provide direct feedback. And those are just two of the primary functions a Facebook, Instagram, Pinterest, Twitter, or YouTube presence can serve.
If you already have an employee or intern monitoring, posting, and engaging with your followers a few times a week, congratulations! You’re ahead of the game. Consider adding summer-themed hashtags, as well as games, contests, and promotions that can only be redeemed on your social channels. This will drive engagement even further. Likewise, there’s no shame in being new to the social game—and you may already be doing some of the work without realizing it. Instagram and Facebook are great places to link to existing content. Do you have a digital circular with all the latest news and updates? Link it! Time-sensitive specials on your website? Link ʼem!
Want more ideas? Check out the exclusive Well•Pict Berries Digital Retailer Kit full of recipes, templates, and great social-media jumping off points!