THE THREE “P”S: WHY WELL•PICT
Premium, Patented, Proprietary: If it’s been a while since you tasted one of our flavor-first berries, all you need do when poking around the produce aisle, deciding which berries to buy, is remember these three “P”s of Well•Pict. Let’s walk through each of them, and you’ll quickly see that the superior taste of Well•Pict Berries doesn’t happen by accident.
1) Premium: At Well•Pict, countless hours and significant funds are invested in ensuring that anything branded with the Well•Pict name is handled with care and of the highest possible quality. Well•Pict Berries are kept at a perfect thirty-three degrees from truck to storage to store. Maintaining this “cold chain” means the difference between a crisp, ripe berry and one that has begun to break down. And, as anyone who’s returned from the grocery store with a “fresh” pack of mushy strawberries will tell you, texture and appearance make a huge difference in taste.
2) Patented: From the beginning, Well•Pict has worked with premier growers to utilize proven cross-pollination techniques to naturally develop superior, patented berries (both organic and conventional).
3) Proprietary: Most strawberries are grown from an established selection of seeds that can be accessed by any commercial grower. Not so with Well•Pict! Our seeds and techniques belong to us and us alone.
Well•Pict leads the way in sustainability as well. Our unique clamshell packaging is 100% recyclable and produced from 70% recycled drinking bottles. A full half of our manufacturing process comes from the ultimate natural, renewable resource: the sun.
The next time you bite into a succulent, close-your-eyes-it’s-so-good Well•Pict strawberry or raspberry, remember that the perfect ripeness, aroma, and bright hue you’re enjoying was the product of a lot of hard work, care, and—yep, you guessed it—love.
Image: Well•Pict Berries strawberry plants being cared for and studied