As a member of a retail team, you’re already familiar with what makes Well•Pict Berries different: they’re absolutely beautiful on the shelf—red, bright, and luscious. And the superior taste, aroma, and deep ruby hue keep your customers coming back for more.

What you (and certainly your customers) may not know is the amount of “behind-the-scenes” work that goes into a Well•Pict berry and, in addition, how delicate the overall growth cycle of a strawberry can be. Since the founding by Tim Miyasaka nearly fifty years ago, Well•Pict Berries has worked with dedicated growers to utilize proven cross-pollination techniques to naturally develop superior, proprietary berries (both organic and conventional) exclusive to Well•Pict and Well•Pict alone. And to create just one of these delicious varieties requires between eight to ten years of hard work and an investment of millions of dollars. This time and financial investment method is certainly not the one all companies use, but Well•Pict Berries will never put its name on anything less. Adding to this process is the fact that the basic life cycle of any strawberry is somewhat complicated.

Consider utilizing social media posts and in-store displays that provide a bit of background on what makes a Well•Pict Berries strawberry unique and general information on how a strawberry grows in the first place. Our new Digital Retailer Kit is chock full of ideas to help promote Well•Pict Berries, including high-quality posters and digital images that will further engage your customers in the Well•Pict Berries story. Shoppers know they adore Well•Pict Berries strawberries, but, with just a little context and knowledge, they’ll be even more inclined to stick with Well•Pict—and maybe pick up an extra 100% recyclable package or two.

Image: Well•Pict Berries strawberry plants being cared for and studied