Well•Pict Berries at Farm Star Living’s 2017 Product Harvest

Our experience at the inaugural event, held in Atlanta, GA.

Lauren Melenbacker for Well•Pict Berries. Photo courtesy of The Produce News (link below).

January 26, 2017 marked the inaugural Farm Star Living Product Harvest, held at the W Midtown in Atlanta, GA. The Product Harvest was the perfect marriage between a traditional tradeshow and a lively cocktail party, infused with easy access to delicious fresh fruits, veggies, nuts, and meats. It was an ideal setting to meet and connect with fellow industry members, the media, and potential consumers.

Mary Blackmon, founder of Farm Star Living, described the event as “a farm-to-everything showcase” and her keynote address really made clear their purpose for putting together Product Harvest– connecting consumers to the fresh food they purchase and to the companies behind that food. Mary said, “When I’m at a grocery store today, it is a whole new experience.”

This experience was an important one for Well•Pict. Responsible practices and transparency on behalf of our network of growing partners has been of the utmost importance to our company, even from our early days. This is why we enjoy working with Farm Star Living so much, as their open approach to food and transparency mirrors and complements our own.

For more on this, watch our own Lauren Melenbacker explain why Farm Star Living is a good partner for Well•Pict Berries. She comes on screen at the 1:51 minute mark.